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You’re browsing domain registrars, perhaps looking for a name for your new business or side project. Then you see it: apr.com is listed for $23,500. Your first reaction is probably shock, maybe even laughter. “Twenty-three thousand dollars? For a web address? This has to be a scam.”

But here’s the thing: that price might actually be reasonable—and in some contexts, it could even be considered a bargain. Welcome to the fascinating, sometimes baffling world of domain name investing, where three-letter combinations sell for millions, where “premium” doesn’t just mean expensive, and where understanding valuation requires rethinking what you know about digital assets. This comprehensive guide will take you deep into the domain marketplace, reveal the truth behind eye-popping prices, examine real case studies of million-dollar domain sales, and help you understand whether domains like apr.com truly justify their asking prices—or if you’re looking at inflated speculation.

The Domain Name Gold Rush: A Brief History

How We Got Here: From Free to Millions

In the early days of the internet (mid-1990s), domain names were practically free for the taking. You could register almost any combination of letters, and the annual registration fee was typically under $20. Few people understood the internet’s potential, and even fewer saw domain names as valuable assets.

Then something remarkable happened: the internet became essential to business and daily life. Companies that had ignored their online presence scrambled to secure domain names matching their brand names, only to find that speculators had already registered them. This created the first domain “land rush.”

Landmark early sales that changed everything:

Business.com (1999): Sold for $7.5 million to eCompanies, marking one of the first truly massive domain transactions. At the time, critics called it absurd. Today, it’s recognized as prescient.

Sex.com (2010): Sold for $13 million after a notorious legal battle, demonstrating that certain generic terms commanded extraordinary premiums.

Insurance.com (2010): Sold for $35.6 million to QuinStreet, showing that industry-specific generic domains could justify eight-figure investments based on customer acquisition economics.

Voice.com (2019): Purchased by Block.one for $30 million, proving that the premium domain market remained red-hot even decades after the internet’s commercialization.

These aren’t isolated flukes. Thousands of domains have sold for five, six, and seven figures, creating a legitimate asset class that sophisticated investors, corporations, and entrepreneurs take seriously.

Why Domain Names Became Digital Real Estate

The comparison between domain names and physical real estate isn’t just marketing—it’s genuinely apt. Consider these parallels:

Location, location, location: Just as a storefront on Fifth Avenue in New York commands premium rent due to foot traffic, a domain like Hotels.com commands premium value due to “type-in traffic” (people who literally type the URL into their browser, assuming a site exists there).

Limited supply: You can’t manufacture more land in Manhattan, and you can’t create another apr.com. Once registered, that exact combination is unavailable to anyone else. This artificial scarcity creates value.

Development potential: Just as raw land can be developed into valuable property, an undeveloped premium domain can be built into a thriving business, multiplying its value.

Appreciation over time: Prime real estate generally appreciates. Similarly, premium domains have consistently increased in value as internet usage has grown globally.

Lease or sell: Real estate can be rented or sold. Domain owners can lease domains to businesses (generating recurring revenue) or sell outright.

The analogy works because both are positional goods—their value derives partly from their unique position in a finite landscape.

What Makes a Domain Valuable? The Core Valuation Factors

Not all domains are created equal. A random 20-character string of letters isn’t worth much, while a short, memorable, relevant combination can be worth a fortune. Here are the factors that professional domain investors and appraisers consider:

1. Length: Shorter Is (Almost) Always Better

Length directly impacts memorability and value. There’s a clear hierarchy:

One-character domains (.com): Essentially unavailable to individuals. Most are held by major corporations or registrars. If they ever sell, expect eight-figure prices.

Two-character domains (.com): Extremely rare and valuable. Combinations like FB.com, AI.com, or VR.com sell for millions. Most were registered in the 1980s-1990s and have been held ever since.

Three-character domains (.com): Still highly valuable but more accessible. Examples: apr.com (the domain in question), app.com, job.com. Depending on meaning and relevance, these typically range from $10,000 to $500,000+.

Four to six-character domains: Can be valuable if they form actual words (like shop.com, loan.com) or recognizable acronyms. Random character combinations are worth significantly less.

Seven+ character domains: Value depends almost entirely on the exact word or phrase. Generic terms like insurance.com can be worth tens of millions, while obscure phrases may only be worth registration cost.

Why length matters: Humans have limited working memory. We can easily remember short combinations but struggle with longer strings. Shorter domains are easier to type, less prone to typos, and work better in marketing.

apr.com analysis: At three characters, this is in the premium length category. Three-letter .com domains are finite (there are only 17,576 possible combinations), and most are already registered, creating genuine scarcity.

2. Extension (TLD): .com Remains King

The top-level domain (TLD)—the part after the dot—dramatically affects value. While hundreds of TLDs now exist (.net, .org, .io, .ai, .co, etc.), .com remains the gold standard.

Why .com dominates:

Universal recognition: When people think “website,” they think “.com.” It’s become synonymous with the internet itself.

Trust and credibility: Studies show consumers trust .com sites more than alternative extensions, viewing them as more established and legitimate.

Type-in traffic advantage: When people guess a URL, they default to .com. If you own example.net but someone else owns example.com, you’re constantly losing traffic to your competitor.

Marketing efficiency: Saying “visit example dot com” is cleaner and more memorable than “visit example dot io” or other alternatives.

Historical precedence: .com has been the commercial TLD since 1985, giving it four decades of brand equity.

Valuation impact: The same domain might be worth 10-100x more as a .com compared to other extensions. For example, business.com sold for $7.5 million, while business.net might fetch $50,000-100,000—still valuable, but a fraction of the .com price.

Emerging exceptions: Certain industries have embraced alternative TLDs:

  • Tech startups sometimes prefer .io (associated with “input/output” and tech culture)
  • AI companies value .ai (both because of the acronym and because .ai is Anguilla’s country code, but used globally for AI businesses)
  • Some brands use country-code TLDs creatively (like bit.ly using Libya’s .ly)

Still, for maximum value and versatility, .com remains unmatched.

3. Meaning and Brandability

Does the domain mean something? Is it a real word, acronym, or recognizable term?

High-value categories:

Generic dictionary words: Terms like car.com, hotel.com, loan.com are inherently valuable because they match what people search for and type directly.

Industry terms: Words specific to lucrative industries (finance, insurance, real estate, healthcare) command premiums. For example, mortgage.com, insurance.com.

Common abbreviations and acronyms: Widely recognized shortened forms like app (application), job, tech, biz (business).

Brandable invented words: Terms that don’t exist in the dictionary but sound professional and memorable, like Google, Spotify, or Zillow. These are harder to value but can be worth six figures if they have the right “feel.”

Lower-value categories:

Random character strings: Combinations like xqwzp.com have minimal value because they have no inherent meaning and are impossible to remember.

Obscure terms: Words that exist but are rarely used or searched for hold little premium.

apr.com analysis: This is where it gets interesting. APR has multiple strong meanings:

  • Annual Percentage Rate (extremely common in finance, lending, credit cards)
  • April (the month, abbreviated)
  • Potential brand acronym (like “American Public Radio” or countless other organizations)

The finance connection alone makes this domain particularly valuable. Financial services is one of the most lucrative online industries, and businesses in this space pay premium prices for relevant domains.

4. Commercial Value and Monetization Potential

Can this domain make money? Smart investors assess not just the domain itself but its profit potential.

Type-in traffic: Some domains receive thousands of visitors monthly from people who simply type the URL directly (called “direct navigation”). These visitors are highly valuable because they’re actively looking for related services.

For example, someone typing carinsurance.com into their browser is likely shopping for car insurance right now—incredibly valuable traffic that businesses will pay dearly to access.

Search volume: Domains matching high-volume search terms benefit from conceptual alignment. While owning a domain doesn’t directly help with SEO anymore (Google has de-emphasized exact-match domains), there’s still psychological alignment.

Advertising revenue potential: A developed domain in a lucrative niche can generate substantial income through advertising, affiliate marketing, or lead generation.

Case study: Insurance.com sold for $35.6 million because QuinStreet calculated that the domain’s traffic and conversion potential would generate more than that in customer acquisition value over time. The domain wasn’t just an address—it was a revenue-generating asset.

apr.com potential: If developed as a financial comparison or information site about APR rates, this domain could attract significant organic traffic, affiliate partnerships with lenders, and advertising revenue. The monetization potential is substantial.

5. Market Demand and Buyer Competition

Ultimately, something is worth what someone will pay for it. Domain values fluctuate based on who’s buying.

High-demand scenarios:

Corporate rebranding: When a company decides to rebrand or wants the perfect domain matching their name, they’ll pay premium prices. Facebook’s acquisition of fb.com for an estimated $8.5 million is a prime example.

Industry competition: When multiple companies in the same industry want the same generic domain, prices skyrocket. If three major lenders all want apr.com for their comparison site, they’ll bid against each other.

Investor speculation: Domain investors buy based on future value predictions, creating market liquidity and price discovery.

Market timing matters: Domain values peaked during the late 1990s dot-com bubble, crashed in 2001-2002, then steadily recovered through the 2000s-2010s. Economic conditions, internet growth, and industry trends all influence prices.

Real Case Studies: Domains That Sold for Shocking Amounts (And Why)

Let’s examine actual sales to understand what drives these valuations:

VacationRentals.com — $35 Million (2007)

The domain: A descriptive generic term in the travel industry.

Why it sold for so much: Vacation rental websites like Airbnb, VRBO, and HomeAway compete fiercely for customers. Owning the exact-match domain provides:

  • Instant brand recognition
  • Massive type-in traffic from travelers searching for vacation rentals
  • SEO benefits (at the time) from exact-match domain
  • Marketing efficiency—the domain explains the business

Buyer calculation: If acquiring this domain costs $35 million but saves $50 million in customer acquisition costs over five years, it’s a sound investment.

Lesson: Generic domains in high-value industries justify premium prices based on customer economics, not sentiment.

CarInsurance.com — $49.7 Million (2010)

The domain: Another exact-match generic in the insurance industry.

Why it commanded this price: Insurance is one of the most profitable online industries. A single customer can be worth $500-2,000+ in lifetime value. The domain provided:

  • Direct navigation from price-conscious consumers actively shopping
  • Instant trust and authority in a skeptical industry
  • Advertising revenue potential from insurance carriers bidding for placement
  • Lead generation goldmine

Buyer (QuinStreet): The same company that bought Insurance.com. They understood that owning category-defining domains in insurance would generate sufficient revenue to justify the investment.

Lesson: In industries with high customer lifetime values, domain acquisition costs can be dwarfed by revenue potential.

IG.com — $4.66 Million (2014)

The domain: A two-letter .com domain.

Why: Extreme scarcity (only 676 two-letter .com combinations exist), plus IG is a recognizable acronym:

  • Instagram (though they didn’t buy it)
  • IG Group (financial trading company—they were the buyer)
  • Inspector General
  • Various other organizations

IG Group’s reasoning: As a global financial trading platform, having an ultra-short, professional, memorable domain strengthened their brand internationally and improved marketing efficiency.

Lesson: Ultra-short domains have inherent value from scarcity alone, multiplied when they align with recognizable brands or terms.

Porno.com — $8.88 Million (2015)

The domain: One word in the adult entertainment industry.

Why: The adult industry generates billions in online revenue. A category-defining domain provides massive type-in traffic and market positioning.

Lesson: Industry size and traffic potential matter more than social acceptability. Lucrative industries support higher domain prices.

360.com — $17 Million (2015)

The domain: A three-digit numeric domain.

Buyer: Qihoo 360, a Chinese internet security company.

Why: The domain perfectly matched their brand name. For a major Chinese tech company competing with Tencent and Baidu, having the exact-match domain was essential for brand credibility and user trust.

Lesson: When a domain exactly matches your established brand, it’s worth almost any price to secure it and prevent competitors or squatters from owning it.

Is $23,500 for apr.com Justified? The Objective Analysis

Now let’s apply our understanding to the domain in question: apr.com at $23,500.

The Bull Case (Why It’s Worth It)

1. Premium length: Three-letter .com domains are genuinely scarce. There are only 17,576 possible combinations, and the vast majority are registered. This puts apr.com in an elite category.

2. Strong financial meaning: APR (Annual Percentage Rate) is fundamental to consumer finance. Every credit card, loan, and mortgage is marketed with APR. This creates multiple buyer categories:

  • Financial comparison sites
  • Lending platforms
  • Financial education companies
  • Credit card companies
  • Mortgage brokers

3. Type-in traffic potential: People searching for APR information might type “apr.com” directly, expecting to find relevant content.

4. Brandability: It’s short, memorable, and could work as a brand name even beyond its financial meaning.

5. Market comparables: Similar three-letter .com domains have sold for significantly more:

  • Job.com: Reported seven-figure sale
  • App.com: Estimated $500,000+
  • Biz.com: Unknown but likely six figures

6. Development potential: Built into a financial comparison or education site, this domain could generate substantial revenue through affiliate partnerships, advertising, and lead generation.

7. Investment appreciation: Domain values have historically increased. Buying at $23,500 today could mean selling at $50,000-100,000+ in 5-10 years if financial tech continues growing.

Bottom line from the bull perspective: $23,500 is reasonable—possibly even conservative—for a three-letter .com with strong commercial meaning in a lucrative industry.

The Bear Case (Why It’s Overpriced)

1. Meaning ambiguity: While APR is common in finance, it’s also just the abbreviation for April. This dual meaning dilutes focused value.

2. SEO is domain-agnostic: Google’s algorithm doesn’t reward exact-match domains the way it once did. You don’t need apr.com to rank for “APR-related” searches—quality content matters more.

3. Alternative TLDs are cheaper: You could register apr.finance, apr.money, or apr-calculator.com for under $20 and build the same business with similar SEO results.

4. Branding alternatives: Successful financial companies have thrived with invented names (like Credit Karma, Nerdwallet, SoFi) rather than generic domains.

5. Speculation premium: Domain marketplaces often inflate asking prices, hoping an uninformed buyer overpays. The seller’s asking price may have little connection to actual market value.

6. Limited exit liquidity: If you buy for $23,500 and later want to sell, finding a buyer willing to pay significantly more could take years. This isn’t a liquid market like stocks.

7. Opportunity cost: $23,500 invested in marketing a business on a cheaper domain might generate more value than owning the premium domain itself.

Bottom line from the bear perspective: Unless you have a specific, well-funded business plan that will directly benefit from this exact domain, $23,500 is speculative and probably overpriced.

The Verdict: It Depends on Context

The frustrating but honest answer: apr.com’s value depends entirely on who’s buying and why.

For these buyers, $23,500 is reasonable or even cheap:

  • Established financial comparison site rebranding for stronger SEO and brand alignment
  • Well-funded fintech startup that will save more than $23,500 in branding and marketing by owning the perfect domain
  • Domain investor with deep market knowledge who believes they can flip it for $50,000+ in a few years
  • Large financial institution wanting to launch an APR education or comparison tool

For these buyers, $23,500 is probably too expensive:

  • Individual entrepreneur bootstrapping a side project without significant funding
  • Someone who just “likes the domain” without a concrete monetization plan
  • Buyer who doesn’t understand domain valuation and is paying based on emotion rather than economics
  • Someone who could achieve the same business goals with a $15 alternative domain

The truth behind the market: Domain pricing is part science, part art, and part negotiation. Asking prices are often inflated (sometimes by 50-200%), with sellers expecting negotiation. A $23,500 asking price might accept $15,000-18,000 offers.

How Domain Valuation Actually Works: The Professional Approach

Professional domain investors and appraisers don’t guess—they use systematic methods:

1. Comparable Sales Analysis

Like real estate appraisers, domain experts look at recent sales of similar domains:

  • Three-letter .com domains sold in the past 12-24 months
  • Finance-related domains
  • Domains with similar traffic metrics

This provides a market-based valuation range.

2. Automated Appraisal Tools

Services like Estibot, GoDaddy Appraisal, and NameBio use algorithms considering:

  • Length and extension
  • Keyword search volume
  • Commercial value scores
  • Historical sales data

These aren’t perfect but provide baseline estimates. For apr.com, automated tools likely estimate $15,000-$35,000 depending on the algorithm.

3. Traffic and Revenue Analysis

If a domain is already developed:

  • How many monthly visitors does it receive?
  • What revenue does it generate?
  • What’s the traffic source breakdown?

A domain generating $2,000 monthly in passive advertising revenue might be worth $50,000-100,000 (2-4x annual revenue multiple).

4. Buyer-Specific Value Assessment

The smartest valuation question is: “What is this worth to me specifically?”

If owning apr.com will:

  • Save $50,000 in branding/marketing costs
  • Generate an additional $10,000 annually in revenue
  • Provide strategic competitive advantage

Then $23,500 is easily justified—even if the “market value” is lower.

Conversely, if you’re just thinking “this seems cool,” the domain is worth near zero to you.

The Dark Side: Domain Scams and Inflated Expectations

Not everything in the domain market is legitimate. Be aware of these issues:

Fake “Appraisal” Emails

The scam: You receive an email claiming someone wants to buy your domain for $50,000+, but first you need to pay for a professional appraisal from their recommended company. You pay $200-500 for the appraisal, and the “buyer” mysteriously disappears.

Reality: Legitimate buyers don’t require sellers to pay for appraisals.

Trademark Squatting Risks

The danger: Registering domains that include someone else’s trademark (like nike-shoes.com when Nike owns the trademark) can result in:

  • Legal action forcing you to surrender the domain
  • Financial penalties
  • UDRP (Uniform Domain-Name Dispute-Resolution Policy) proceedings

Lesson: Don’t register domains hoping to sell to trademark owners. It’s illegal and risky.

Inflated Asking Prices

The reality: Many domains listed on marketplaces have asking prices 5-10x higher than realistic market value. Sellers list high hoping someone uninformed pays too much.

Protection: Research comparable sales, use multiple appraisal tools, and always negotiate.

Domain Holding Ransoms

The practice: Some domain investors buy domains they suspect companies will eventually need, then demand inflated prices when approached.

While legal (if no trademark infringement), this practice has created antipathy toward domain investors and led to businesses choosing alternative names or extensions rather than paying ransom.

Smart Domain Investing: How to Actually Make Money

If you’re intrigued by domain investing, here’s realistic guidance:

Strategy 1: Buy and Hold Premium Domains

Approach: Purchase short, generic, or industry-specific .com domains and hold long-term, waiting for appreciation or the right buyer.

Pros: Potential for significant appreciation; passive investment

Cons: Capital tied up for years; annual renewal fees; no guarantee of sale

Best for: Investors with patience and capital to tie up

Strategy 2: Domain Flipping

Approach: Buy undervalued domains and quickly resell at profit (similar to house flipping).

Pros: Faster returns; active business model

Cons: Requires deep market knowledge; competitive; time-intensive

Best for: Entrepreneurs who enjoy negotiation and market research

Strategy 3: Develop and Monetize

Approach: Build simple websites on premium domains, monetize through ads or affiliate marketing, then sell the domain + business as a package.

Pros: Generate revenue while holding; increase domain value through traffic/revenue

Cons: Requires web development and marketing skills; ongoing work

Best for: Digital marketers and web developers

Strategy 4: Domain Parking

Approach: Park undeveloped domains with parking services that display ads. Earn revenue from visitor clicks.

Pros: Completely passive; works best with type-in traffic domains

Cons: Usually very low revenue (pennies to dollars monthly); declining effectiveness

Best for: Investors with large portfolios wanting minimal passive income

Realistic Expectations

Most domain investors don’t get rich. Like any investment, the majority of domains never sell for significant profits. But informed investors who understand valuation, market trends, and buyer psychology can build profitable portfolios over time.

The numbers: If you invest $10,000 buying 20 domains at $500 each, you might realistically:

  • Sell 5 domains within 3 years for small profits ($1,000-2,000 each)
  • Sell 2-3 domains for larger profits ($5,000-10,000 each)
  • Hold the rest indefinitely or let them expire
  • Break even or make modest profits after renewal costs

This isn’t a get-rich-quick scheme—it’s a long-term alternative asset class requiring knowledge, patience, and capital.

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Trend 1: Alternative TLD Growth

New extensions like .ai (for AI companies), .io (for tech startups), and .app (for applications) are gaining credibility. While .com remains king, these alternatives are eating into premium .com values for specific niches.

Impact: Three-letter .com domains will likely retain value, but the premium over alternatives may narrow slightly.

Trend 2: Voice Search and Smart Assistants

As voice search grows (“Alexa, go to…”), the importance of exact typing diminishes slightly. However, brand memorability remains crucial.

Impact: Brandable domains may become more valuable relative to exact-match generic domains.

Trend 3: Blockchain Domains and Web3

Blockchain-based domains (like .crypto, .eth) offer decentralized ownership and potential new use cases. Currently speculative, these could reshape digital property rights.

Impact: Still too early to predict, but traditional domains aren’t going away anytime soon.

Trend 4: International Market Growth

As internet access expands in Asia, Africa, and Latin America, demand for premium domains in non-English languages and country-code TLDs will grow.

Impact: Diversified domain portfolios including international extensions may outperform .com-only strategies.

Trend 5: Corporate Consolidation

Large corporations and domain investment funds are buying premium domain portfolios, reducing available inventory for individual investors.

Impact: Scarcity increases, potentially driving prices up for remaining premium available domains.

Frequently Asked Questions (FAQ)

Q: Is this information scientifically verified?

A: The domain sales figures and case studies cited are verified through public records from NameBio, DN Journal, and official press releases. Market analysis represents industry consensus among professional domain investors and appraisers.

Q: Should I buy apr.com at $23,500?

A: Only if you have a specific, funded business plan where this exact domain provides measurable value exceeding the cost. For most individuals, the answer is probably no. For well-funded businesses in finance, possibly yes.

Q: Can I negotiate domain prices?

A: Absolutely. Asking prices are often inflated by 30-100%. Professional investors expect negotiation. Make a reasonable offer based on comparable sales and your actual budget.

Q: How long does it take to sell a domain?

A: This varies enormously. Premium domains might sell within days to the right buyer, while most domains sit for months or years. Having realistic prices and active marketing (listing on multiple marketplaces) helps.

Q: Are domain names still a good investment in 2025?

A: For informed investors, yes—but expectations should be realistic. Ultra-premium short domains and category-defining generics will likely retain and grow value. Random speculative domains will mostly remain worthless. Education and market knowledge are essential.

Q: What’s the single best advice for domain investing?

A: Only buy domains you’d be happy to build a business on yourself. If you wouldn’t actually develop it into a website, it’s probably not a good investment.

Conclusion: The Truth Behind Domain Valuations

So is apr.com worth $23,500? The uncomfortable truth is that it’s simultaneously overpriced and underpriced, depending entirely on who’s buying and why.

For a first-time entrepreneur with limited capital, spending $23,500 on a domain is almost certainly a mistake. You could build a successful business on a $15 domain and invest the $23,485 difference in product development, marketing, and customer acquisition.

For an established financial comparison platform with venture funding and a calculated ROI showing that this exact domain will generate $50,000+ in additional value through branding, trust, and traffic, $23,500 is perfectly rational—possibly even cheap.

The domain market isn’t a scam, but it’s not as simple as “all short domains are valuable.” Value is contextual, buyer-specific, and heavily dependent on business economics rather than speculation alone.

The real lessons here extend beyond domain names:

1. Scarcity creates value: When something is genuinely limited (like three-letter .com domains) and demand exists, prices rise—regardless of production costs.

2. Value is subjective: The same asset can be worthless to one person and priceless to another, depending on their specific needs and resources.

3. Market prices aren’t always “fair”: Asking prices often exceed realistic values. Buyer education and negotiation matter enormously.

4. Digital assets are real assets: Domains, despite being “just web addresses,” have tangible economic value and have made fortunes for early investors who understood the internet’s trajectory.

5. Do the math: Whether buying domains or any asset, calculate expected return, opportunity cost, and strategic value before emotional commitment.

The digital real estate market is fascinating precisely because it challenges our intuitions. A few characters on a screen can be worth more than a physical house, yet also be completely worthless. Understanding why—and when each is true—is the difference between smart investing and expensive lessons.

If you’re considering buying apr.com or any premium domain, start with one question: “What specific, measurable value will this create for my business?” If you can’t answer with concrete numbers, walk away. But if the math works and the strategic fit is clear, don’t let sticker shock stop you from making a sound investment.

The truth behind the domain market isn’t that prices are fake—it’s that they’re highly contextual. And in the right context, $23,500 for three letters that unlock millions in business value isn’t expensive at all. It’s simply smart business.

Disclaimer: This article is for educational and informational purposes only and does not constitute investment advice. Domain investing carries risks, including total loss of invested capital. Always conduct thorough research and consult with financial advisors before making investment decisions. Domain values fluctuate based on market conditions, and past sales do not guarantee future returns.

Sources and References:

  • NameBio: Historical domain sale database
  • DN Journal: Domain name industry news and sales reports
  • GoDaddy Domain Appraisals: Market valuation data
  • Estibot: Domain valuation algorithms and market analysis
  • WIPO (World Intellectual Property Organization): Trademark and domain dispute data
  • Various publicly reported domain sales through industry publications